Article: Burning down the house.(rift among studios)

By Paul Sweeting

CinemaNow has exposed a rift among the studios that threatens to fragment the market.

With the announcement last week that studio-owned Movielink had struck a deal with software maker Sonic Solutions to facilitate consumer burning of downloaded movies, followed two days later by CinemaNow 's launch of a full-blown download-and-burn service, it appears the industry is moving rapidly toward a new consumer-friendly business model.

But this is Hollywood, and appearances are often deceiving.

The CinemaNow announcement, in fact, has exposed a major rift among the studios that threatens to fragment the market before it even ...

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