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Article: Monster.com @ Phila. papers: The job site has joined Philadelphia Media Holdings, replacing CareerBuilder.com.
- Article from:
- The Philadelphia Inquirer (Philadelphia, PA)
- Article date:
- July 26, 2006
CopyrightCOPYRIGHT 2006 The Philadelphia Inquirer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Joseph N. DiStefano
Jul. 26--Philadelphia Media Holdings L.L.C. has picked the online job site Monster.com to replace CareerBuilder.com as its help-wanted ad partner for The Inquirer, Philadelphia Daily News, and Philly.com, starting in mid-August.
Online ads are a small but rapidly growing moneymaker for newspapers, which have been scrambling to hold onto help-wanted customers and profits as more hiring offices and job-seekers move to the Web.
The Philadelphia newspapers gross more than $10 million a year from online job ads -- just 2 percent of total revenue -- but online ads have been growing by double-digit annual margins while ...