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Article: Late News.(Heineken USA plans to conduct an agency review)(Nissan North America hires four strategic planners)(Takeda Pharmaceuticals North America launched $100 million campaign for new insomnia drug)
- Article from:
- Advertising Age
- Article date:
- July 24, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Heineken to consolidate biz for regular and light
[white plains, n.y.] Heineken USA plans to conduct an agency review to consolidate creative work on its Heineken and Heineken Premium Light brands, the brewer announced Friday. Both Publicis USA-which produced Heineken's "All About the Beer'' campaign-and WPP Group's Berlin Cameron-which handled the launch of Heineken Premium Light-have been invited to participate in the review, which is being run by Boston-based Pile & Co. A Heineken spokeswoman said the review does not cover media duties, which will continue to be handled by Publicis Groupe's MediaVest. Heineken spent $90.1 million on media during 2005, and was ...