Article: UTIX SCORES AN EAGLE WITH PGA TOUR.(Utix Group's contracts)(Brief article)

The Utix Group last week signed a five-year deal with PGA Tour Inc. to use the golf organization's brand and logo to sell a prepaid card for golf tickets and services. The exclusive deal for the U.S. market begins August 1 and ends in July 2011. Utix sells experiential reward, incentive and customer acquisition programs to corporations through prepaid cards. Its merchant network covers 12,000 venues nationwide, including more than 1,500 golf courses, Anthony G. Roth, president and CEO, tells CardLine. The programs primarily involve sports, entertainment and life-style oriented venues. Utix pays the merchant full price for the tickets and sells the cards at a mark up to ...

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