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Article: Tesco Express tries designs to blend in.(news)(Brief article)
- Article from:
- Grocer
- Article date:
- July 8, 2006
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tesco is working on a range of Tesco Express shop fronts to make stores blend in with their locations.
The retailer said there would be a contemporary design for urban city Express stores, using modern architecture, open glazing and simple Tesco branding. A more traditional look is being developed for sites such as Old Brompton Road and the Strand.
The new Tesco Express logo will be white with a dark blue background, replacing the previous red and blue colours.
The updated fascias ...