Article: Building bridges Middle East visit to promote Sports Diplomacy initiative reveals historical ties, need to strengthen relationships with U.S. allies.(Business)(Column)

Byline: Dean Bonham

In 2005, James Palmer Cain was appointed U.S. ambassador to Denmark by President George Bush. Bush also assigned Cain the task of reinvigorating a State Department initiative called Sports Diplomacy, which years ago was established to improve relations between America and its allies abroad. Since receiving his assignment, Cain has overseen the creation of a proposed Sports Diplomacy plan that includes conferences, exhibition games, youth programs, cultural exchanges and major sports events.

Cain proposes to produce these events in Europe, in Middle East countries (such as Abu Dhabi, Dubai, Bahrain and Saudi Arabia) and in the United ...

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