|
|
Article: Berlusconi's political card. (Silvio Berlusconi of Italy)
- Article from:
- Video Age International
- Article date:
- February 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The question, in a way, is a twist on the old wheeze about "what to give a man who has everything."
Silvio Berlusconi, operator of one of the world's largest private media empires, has just about as much of everything as you could want.
His Fininvest dominates Italian commercial television. Fininvest publishing interests have about 25 per cent of the mass magazine market and produces every fifth book printed in Italy. His Standa retailing chain is one of the country's largest.
Berlusconi is, on paper at least, immensely wealthy. Both Fortune and Forbes have him only a page or two away from the Sultan of Brunei on their yearly list of people ...