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Article: Pie fight: California Pizza Kitchen's frozen fare bucks Puck.(Up Front)
- Article from:
- Los Angeles Business Journal
- Article date:
- July 3, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CALIFORNIA Pizza Kitchen Inc.'s frozen pizzas have a kick, one that's walloping the competition.
It's a frigid lineup that includes spicy Jamaican jerk chicken, mixed Portobello mushroom, Siciliaia, white and Thai chicken--all of which are muscling offerings by Wolfgang Puck Worldwide Inc. and other competitors off the shelves.
The Los Angeles restaurant company, best known for its successful chain of sit-down eateries, recently has made major inroads in the supermarket aisles. Its premium thin-crust pizza is far removed from the cardboard-like varieties that have dominated the sector. California Pizza's frozen pizza sales are expected to triple this ...