Article: Cheesecake Factory adjusting in bid to reheat shares.(MARKETPLACE)

CHEESECAKE Factory Inc. might pile its plates high, but its stock has been falling down.

Last week, the perennial Wall Street darling experienced a 52-week low, with its shares hitting $25.21 on Wednesday. The basement price capped a three-month period that saw Cheesecake Factory shares dive 30 percent.

Investors reacted to an announcement by the Calabasas Hills-based restaurant company projecting that second-quarter same-store sales would be flat to slightly negative. For the first quarter, same-store sales dipped 1.3 percent, marking only the second time in around 13 years that Cheesecake Factory notched negative comps.

What's ailing the company that for so long ...

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