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Article: ING Direct is TV star.(2006 AUSTRALIAN BANKING & FINANCE AWARDS)
- Article from:
- Australian Banking & Finance
- Article date:
- July 30, 2006
CopyrightCOPYRIGHT 2006 First Charlton Communications Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BEST BANKING & FINANCE PROMOTION
'Bracelet Ad' ING Direct
NOMINEES:
This category was a 'write in' category whereby readers were asked to make their own nominations.
A smart television commercial has served ING Direct well in terms of increasing brand awareness.
ING Direct's 'Bracelet' television commercial features a young man presenting a diamond bracelet to a young woman. She thinks it's a little too expensive and disappoints the man by saying that they are both just 'good friends'. The man has evidently put his entire savings into purchasing the bracelet, so he looks disappointed when the woman isn't impressed by the ...
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Article: ING DIRECT Wins Bankrate.com Award -- Again.
Business Wire;
July 30, 2001 ;
700+ words
... ... We tell people that ING DIRECT is part of ING Group, one of the world ... Wilmington, DE, ING DIRECT is the operating name ... bank, and part of ING Group (NYSE: ING), one ... institutions in the world. ING DIRECT has nearly 200,000 ...
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