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Article: New Magazine ShopSmart from Consumer Reports Meets Need for Un-Biased Shopping Advice; National Poll on Shopping Confirms Demand for Trusted Source.
- Article from:
- Business Wire
- Article date:
- July 31, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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YONKERS, N.Y. -- Offering objectivity in a sea of product hype Consumers Union (CU), the non-profit publisher of Consumer Reports, today launches ShopSmart, a new shopping magazine about products consumers use every day. Aimed at women aged 30-plus, ShopSmart makes shoppers smarter by presenting only the products that the independent experts have found to be the very best in their tests.
A new poll conducted by the Consumer Reports National Research Center for the launch of ShopSmart validates the need for a magazine for women interested in making smart purchases. Results show that shoppers see salespeople and advertising as the least trusted sources for buying ...
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