Article: Satellite TV companies join to bid at FCC auction, save their futures.

Byline: Kimberly S. Johnson

Jul. 31--When EchoStar Communications Corp. and DirecTV head to a Federal Communications Commission auction Aug. 9, they're not simply bidding on wireless airwaves but for survival in a broadband world.

The satellite TV companies have teamed up under the name Wireless DBS LLC to bid on licenses for Advanced Wireless Services spectrum.

The FCC auction of 1,122 licenses, each of which covers part of the country, is expected to raise up to $15 billion. Wireless DBS has made the largest upfront payment -- about $972 million -- of any bidder. Among the more than 160 bidders is SpectrumCo LLC, a partnership between Sprint ...

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