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Article: The story behind J. (Jordan Sparkling Wine Co's vintage wine)
- Article from:
- Wines & Vines
- Article date:
- December 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When the Jordan Sparkling Wine Co. released the first vintage of J, a new sparkling wine late in 1990 the sparkling wine market and the champagne market were fairly dead in the water. A nationwide recession and various "don't drink and drive" campaigns had come together to cut into the overall sales of bubbly.
It was not the best of times to come on market with a $20-plus bottle of wine.
"It was really grim," Judy Jordan, managing partner of the Sparkling Wine Company, recalled, during a recent interview at the family winery in the Alexander Valley of Sonoma County in California. "I was on the road with a new sparkling wine in January and February of 1991. ...