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Article: MARC JACOBS DOUBLES ITS VISION FOR SUNWEAR.
- Article from:
- WWD
- Article date:
- July 31, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jennifer Hirshlag
NEW YORK - Marc Jacobs has set its sights on the entry-level sunglass business.
A year after launching high-end shades at prices ranging from $230 to $350, the American fashion house is introducing its first group of sunwear for the diffusion Marc by Marc Jacobs label.
The 24 styles will retail in Marc by Marc Jacobs boutiques, better department stores and specialty retailers beginning this November in the U.S.; international distribution is to follow within the year. The line will be priced from $80 to $120.
"We are a lot smarter about sunglasses now that we have launched our collection sunglasses," said Marc ...