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Article: GERMAN MID-MARKET SHAKES OFF STUFFY IMAGE.
- Article from:
- WWD
- Article date:
- August 1, 2006
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Damien McGuinness
DUSSELDORF - Moderate women's wear companies were out to shake off their staid image at this year's CPD show.
The exhibition, which ran alongside a men's wear and a bodywear fair, saw traffic rise 5 percent compared with last year's event, to 46,000. A key point was renewed interest in the moderate sector, where numerous labels have started using new silhouettes and more sophisticated materials.
"It's as if someone has just flicked a switch and these labels have suddenly woken up," said buyer Peter Schtte. "I've come across new ideas and the craftsmanship I've seen here has been fascinating." Fellow buyers were so ...