Article: LEAPING LEOPARDS; BETSEY JOHNSON JUMPS INTO HANDBAGS WITH A NEW LICENSE.(Daniel M. Friedman & Associates)

Byline: Rusty Williamson

BETSEY JOHNSON'S EXUBERANT EMPIRE continues to grow with a new handbag and leather accessories line called Betseyville that was launched for spring.

The handbag line will be shown by Michael V. Associates in the Shop show at Fashion Industry Gallery and is licensed to Daniel M. Friedman & Associates, New York, for international selling.

The 40-piece fall collection includes casual handbags, wallets, cosmetics cases and umbrellas, most of which are accented with hardware details and the iconic BJ logo.

"The inspiration for the line is Betsey's fashions, and we use a lot of her prints. Leopard is a big part of ...

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