Article: Mobile Interactive Group delivers Emmerdale Leukaemia Research CD single via mobile.

M2 PRESSWIRE-3 August 2006-Mobile Interactive Group: Mobile Interactive Group delivers Emmerdale Leukaemia Research CD single via mobile(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:03082006

Mobile Interactive Group's (MIG) award winning billing and delivery technology has been deployed by ITV to enable viewers of Emmerdale to use their mobiles to purchase a new charity CD single for Leukaemia Research and have it delivered to their door.

The tear jerking track was recently screened during Aliceand Sam Dingle's wedding, and was also accompanied Alice's tragic death this week when she lost her battle with the illness.

The recently release ...

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