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Article: FREE BROADBAND: Battle of the broadbands.(Carphone Warehouse contracts)
- Article from:
- Marketing Week
- Article date:
- August 3, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Carphone Warehouse boss Charles Dunstone seemingly hit upon a winning idea with his 'free' broadband offer. But he has acquired a host of fiercely competitive rivals offering similar deals, and supply problems caused by huge demand could end up harming his brand. By Rob Lester
Charles Dunstone might be on his way to becoming a billionaire but the Carphone Warehouse founder and chief executive is not ready to slow down just yet. Carphone is in the vanguard of the current UK broadband revolution and Dunstone is in his element. The ultra-competitive 41- year-old is going up against the likes of BSkyB, BT and Orange and clearly relishes the challenge.
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