Article: The Pomegranate: Bursting With Possibility.

Byline: Jane Porter

Aug. 4--Drink it. Eat it. Slather it all over your body. There is no denying that the pomegranate, its fleshy burgundy bulb packed with juicy seeds, is one of the trendiest and most versatile fruits on the market. In the past seven months, 215 new pomegranate food and beverage products were introduced in the U.S., according to Tom Vierhile, director of Datamonitor's Productscan Online, which keeps track of new products. Last year, a total of 258 new pomegranate products were introduced, up from 93 in 2004, 31 in 2003 and 19 in 2002. Why such a boom in popularity now? For centuries, the sweet but tart fruit has left its deep crimson ...

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