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Article: Unilever brings Sunsilk to American consumer.(hair care brands)(Brief article)
- Article from:
- Chain Drug Review
- Article date:
- July 24, 2006
CopyrightCOPYRIGHT 2006 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO -- Unilever has introduced Sunsilk, one of the world's biggest hair care brands, to North America.
Sunsilk has been available in 80 countries on other continents. With sales of more than $1.2 billion a year, it is the No. 1 brand in Asia, Latin America and the Middle East, according to a Unilever spokeswoman.
"We view North America as a big opportunity to continue the Sunsilk success story," says Esther Lem, vice president of North American hair care for Unilever. "Sunsilk is a fresh, new way to deal with hair, and we trust American women will discover what women all over the world already know--Sunsilk is not only going to help solve their hair ...