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Article: A world power in staffing: Manpower on the march; Manpower may be poised to further extend its broad global reach.(market share)
- Article from:
- Workforce Management
- Article date:
- July 31, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Betsy Massar
Having established a strong worldwide presence, the staffing giant is launching its first-ever branding campaign as it looks to build on recent success. Global hiring trends bode well for the Milwaukee-based firm, analysts say.
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Lew Freyholtz, creative partner at Minneapolis-based Web consultancy Factor_UE, was looking for developers with expertise in an open-source Flash application called OpenLazlo. He turned to Manpower, the Milwaukee- based staffing firm, knowing the company would probably have to find people from outside Minnesota. That was fine with Freyholtz.
"It had to be built a certain way, and we ...