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Article: Diving into a 'Blue Ocean Strategy': in a tight industry, it can be sink or swim for providers, but a new business strategy offers a lifeline, and maybe even new service anchors.(Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant)(Book review)
- Article from:
- Behavioral Healthcare
- Article date:
- February 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Vendome Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne (1) recently has topped business best-seller lists for at least two good reasons: It offers a truly fresh perspective on developing corporate strategy, and it provides a toolbox of practical techniques that can guide managers from the bloody-red "oceans" of competition into the blue oceans of uncontested market space. Developing a Blue Ocean Strategy is the next step in making your behavioral health organization relevant to current and future markets.
The core of Kim and Mauborgne's Blue Ocean Strategy is learning to ...
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Article: The "Blue Ocean Strategy" Training Course ...
Albawaba.com;
September 13, 2009 ;
700+ words
... ... Center for Excellence A training course entitled "The Blue Ocean Strategy" held by Queen Rania Center for Entrepreneurship ... The course aimed at focusing on the concept of blue ocean strategy and its importance and objectives in an extensive ...
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