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Article: Leo Burnett Chosen by Dubai Properties to be its Lead Brand Agency.
- Article from:
- Middle East
- Article date:
- August 7, 2006
CopyrightCOPYRIGHT 2006 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Leo Burnett announced today that it has begun an extensive advertising campaign for Dubai Properties' Corporate Brand and the developer's Business Bay Project. The move follows Leo Burnett being chosen by Dubai Properties, a member of Dubai Holding and one of the five master developers in Dubai with free hold status, to be its lead brand agency following a competitive agency review.
Leo Burnett's work for the rapidly expanding player in Dubai's fast growing property market will focus on a campaign that will emphasise the developer's commitment to a journey of excellence, and its ability to create a unique environment for the lives of its customers. The Business ...