|
|
Article: INTER PARFUMS ADDS CHAPTER TO PAUL SMITH'S STORY.(plans to launch men's fragrance 'Paul Smith Story' in United States and United Kingdom markets)
- Article from:
- WWD
- Article date:
- August 4, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Brid Costello
LONDON - Paul Smith has a fragrant new tale to tell, which his beauty license holder Inter Parfums hopes will widen the audience for the designer brand.
Paul Smith Story, a men's scent, will bow starting in September. The fragrance, Smith's eighth, is meant to appeal to consumers who aren't familiar with the Paul Smith universe as well as its aficionados.
"It's different from the first two master brands - Classic and Extreme - as they were classic with a twist, while this is really about Paul himself," said Pierre Desaulles, brand manager of Paul Smith at Inter Parfums SA, based in Paris. "It expresses what he likes, like ...