Article: Bailey gives tips on luring moms.(Maria Bailey)

By Tanya K. Merritte

The key to capturing moms as customers is to make sure you provide the services they want and find useful, marketing consultant Maria Bailey told retailers and manufacturers attending the Kids Today conference in June in Key Biscayne, Fla.

Bailey is founder of the South Florida-based Blue Suit Mom Media, a firm specializing in marketing to women and mothers, and she has written two books on the subject, "Marketing to Moms: Getting Your Share of the Trillion Dollar Market," and "Trillion Dollar Moms: Marketing to a New Generation of Mothers."

Bailey told audience members that above anything else, they had to understand the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!