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Article: Adding up the cost of 'free' broadband connection.(Business)
- Article from:
- The Birmingham Post (England)
- Article date:
- August 8, 2006
CopyrightCOPYRIGHT 2006 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: CHRIS TOMLINSON
Thanks to recent antics in the UK ISP market, you may be under the impression that broadband internet access now comes free with everything.
The Carphone Warehouse put the cat among the telecom pigeons last May by announcing its TalkTalk "free broadband forever" service.
Since then the Advertising Standards Authority (ASA) has made them remove the word "forever" but let them keep the word "free" in their advertising ...