Article: Adding up the cost of 'free' broadband connection.(Business)

Byline: CHRIS TOMLINSON

Thanks to recent antics in the UK ISP market, you may be under the impression that broadband internet access now comes free with everything.

The Carphone Warehouse put the cat among the telecom pigeons last May by announcing its TalkTalk "free broadband forever" service.

Since then the Advertising Standards Authority (ASA) has made them remove the word "forever" but let them keep the word "free" in their advertising ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!