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Article: The Advertising Show Chooses Kiptronic to Power Entry into Podcast Advertising; The Advertising Show to benefit from Kiptronic's unique approach to ad placement.
- Article from:
- Business Wire
- Article date:
- August 9, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Kiptronic, a leading ad marketplace for the podcasting industry, today announced a partnership to power Houston-based content producer The Advertising Show's entry into podcast advertising.
The Kiptronic Podcast Marketplace(TM) will serve as the sponsorship network engine for The Advertising Show, providing an open, flexible and easy-to-use platform for advertisers that want to associate their message with a leading topical podcast focused on the marketing, advertising, branding and media industries.
"The Advertising Show is a well-known voice in the industry. When we decided to add sponsorships to our content, our due diligence process ...