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Article: Procter & Gamble Chooses BASES as Its Preferred Global Supplier of Sales Volume Forecasting for New Product Launches.
- Article from:
- Business Wire
- Article date:
- August 9, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COVINGTON, Ky. -- BASES, the leading global provider of new product forecasting and consulting, today announced that Procter & Gamble has named BASES as its preferred external supplier for its global new product sales volume forecasting needs. E[acute accent]"P&G is one of the world's most admired companies and is a thought leader in new product innovation. We are honored that P&G values what BASES brings to their new product innovation process," noted Mitch Barns, President of BASES and ACNielsen Analytic Consulting. "We look forward to validating their decision every day through our client service, our accurate sales forecasts, and our analyses and advice aimed at ...