Article: The 16 skin types.

Helena Rubinstein is credited with classifying four different skin types during the early 1900s, and her classification has essentially gone unchallenged since that time.

Skin has thus been classified as dry, oily, combination, or sensitive, and the skin care--product market, which mushroomed into a billion-dollar industry in the past century, worked to match these skin types with increasing sophistication founded on well-funded research. Consumers are now bombarded with products and claims, some outrageous and some realistic, and, frankly, they are confused and don't know whom to believe.

I have developed a new skin typing system that will help ...

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