Article: The chips are in for tire manufacturers.(usage of radio frequency identification )

Byline: Tim Moran

Deep inside the black sidewalls of Michelin tires these days lurks a tiny assembly that consists of an antenna, a microchip and a miniature capacitor.

When the tire passes a reader, the capacitor receives a small jolt of energy, which in turn powers the microchip, which then broadcasts data.

The data now consist mostly of manufacturing information - the where, who and when of how the tire was made. But the radio frequency identification chip can be programmed to do more.

Simple versions of the RFID chip already are appearing in such things as consumer credit cards and car keys, where they verify user identity. In the ...

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