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Article: Juniper: Mobile music leans toward full-track downloads.(News)
- Article from:
- RCR Wireless News
- Article date:
- August 7, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The mobile music market may be on the cusp of shifting away from ringtones to over-the-air full-track music services, according to research from Juniper Research.
The shift is being driven by new technologies like third-generation networks and music-centered handsets, and increasing competition, said the company. Revenues from ringtones are expected to fall from 81 percent of the total market this year to 51 percent in 2011, while OTA full-track music will increase from its current 9 percent to 32 percent during the period.
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