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Article: Avoiding Rate Competition Gets Harder.
- Article from:
- American Banker
- Article date:
- August 11, 2006
- Author:
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Deposit market competition is heating up further still as rising interest rates lure a growing number of customers to shop around.
While most banking companies are playing the rate game, some are focusing on other ways to attract and retain customers, deploying a mix of old and new tactics.
But even those who say they are above chasing the so-called hot money concede that it's hard to avoid rate competition altogether.
Philadelphia's Sovereign Bancorp Inc. offered free Blackberry handhelds during marketing programs this year and last. The goal was to draw in business customers whose business it hoped to cement with its payroll processing and ...