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Article: UKTV moves into ecommerce through sponsored wine club.(contracts with Laithwaites)(Brief article)
- Article from:
- New Media Age
- Article date:
- August 10, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Commercial broadcaster UKTV is making its first foray into ecommerce with the launch of a multi-platform wine club sponsored by home delivery merchant Laithwaites.
The initiative will see the launch of a peak-time teleshopping series on UKTV Food that will encourage viewers to go online to purchase a wide selection of wines.
The UKTV Wine Club ecommerce portal will be powered and fulfiled by Laithwaites as part of a two-year deal that will see the wine merchant strengthen its commitment to the Web as a distribution platform.
The 360-degree deal will see Laithwaites fund a second series of Flying Winemakers - Uncorked that will air in a ...