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Article: Double Fusion Hires In-Game Advertising Leader Julie Shumaker as Vice President of Sales; Former Electronic Arts Exec Responsible for Industry's First Seven-Figure Marketing Deals To Lead Double Fusion Worldwide Sales Team.
- Article from:
- Business Wire
- Article date:
- August 14, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts' (EA) "The Sims" franchise, will lead the Double Fusion sales team with her signature vision.
Shumaker is one of the best-known executives in the in-game advertising industry. Formerly EA's National Director of Sales, Videogame Advertising, Shumaker established EA as the number one direct seller of ...