Article: Raising Consumers: Children and the American Mass Market in the Early Twentieth Century.(Book review)

Raising Consumers: Children and the American Mass Market in the Early Twentieth Century. By Lisa Jacobson (New York: Columbia University Press, 2004.xii plus 299 pp. $35.00).

Lisa Jacobson's book, Raising Consumers: Children and the American Mass Market in the Early Twentieth Century is the latest contribution to the growing scholarship on children in consumer society. Her work joins other recent titles such as Gary Cross's The Cute and The Cool: Wondrous Innocence and Modern American Children's Culture (Oxford University Press, 2004) and Kelly Schrum's Some Wore Bobby Sox: The Emergence of Teenage Girls' Culture, 1920-1945 (Palgrave Macmillan, 2004). All of ...

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