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Article: LIQUID SATIN JOINS PARKER LINEUP.(Sarah Jessica Parker is following up her smash hit Lovely Sarah Jessica Parker scent with Liquid Satin)
- Article from:
- WWD
- Article date:
- August 11, 2006
- Author:
CopyrightCOPYRIGHT 2006 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Julie Naugton
NEW YORK - Sarah Jessica Parker is following up her smash hit Lovely Sarah Jessica Parker scent with Liquid Satin, a new twist on that fragrance, this September.
"We want to continue the focus on Lovely, as it is the foundation of our Sarah Jessica Parker business," said Carlos Timiraos, vice president of global marketing for Coty Prestige, "but we didn't want to do a typical flanker."
Instead, said Timiraos, Coty Prestige challenged International Flavors and Fragrances, which concocted the original Lovely, to "come up with something different."
Together, the two companies devised Liquid Satin, an alcohol-free, ...