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Article: Bath & Body Works(R) Partners With Cellfire to Deliver Instant Discounts on Mobile Phones.

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PR Newswire
Article date:
August 15, 2006
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SAN JOSE, Calif., Aug. 15 /PRNewswire/ -- Cellfire Inc. announced today that Bath & Body Works will join the growing list of specialty retailers that are embracing mobile marketing. To kick off their partnership Bath & Body Works(R) will offer fun Cellfire(TM) savings for midsummer splurges and back to school shopping -- just by using your cell phone.

"We are excited about the prospect of connecting with our customers in this innovative new medium," said Brian Beitler, VP of Customer Marketing for Bath & Body Works. "Cellfire is the only service on the market that enables us to place branded offers on a mobile device.

Bath & Body Works has become a ...

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