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Article: Affiliate marketing now coming of age: Affiliate marketing now coming of age.
- Article from:
- Japan Times (Tokyo, Japan)
- Article date:
- August 15, 2006
CopyrightCOPYRIGHT 2006 Japan Times. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kanako Takahara
Aug. 15--"Half my advertising budget is wasted, but I don't know which half," goes the old retailer's quip, but this dilemma may someday be a thing of the past. If so, affiliate marketing, a type of pay-for-performance advertising, will get some of the credit.
It is an approach to marketing that is rapidly catching on with companies looking for a new, cost-effective way to reach customers.
Leading the charge are companies like Tokyo-based ValueCommerce Co., whose president, Brian Nelson, explains the idea behind affiliate marketing: "(Clients) don't have to waste money on advertising. You're only paying for the benefit." ...