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Article: New tourism ceo knows how to make a lot out of a little; former hotel exec wants to pull together competing factions.
- Article from:
- San Diego Business Journal
- Article date:
- June 26, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When David Peckinpaugh looked at the list of qualifications required for running the San Diego Convention & Visitors Bureau, he felt he met all, except one. He hadn't worked for a tourism bureau before, never mind the fact that it had suffered a series of severe cuts in marketing funds.
But the veteran hotel executive who'd risen to chief marketing officer for Hudson, Ohio-based Conferon Global Services during his eight-year tenure there was accustomed to squeezing a marketing budget.
Despite being one of the nation's largest meetings and conventions consultants, the $80 million firm had a marketing budget significantly less than that of ConVis, so he'd ...