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Article: Groupe SEB Invests in China.
- Article from:
- Business Wire
- Article date:
- August 16, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ECULLY, France -- Pursuing its expansion strategy in Asia, Groupe SEB (PARIS:SK)(ISIN:FR0000121709) has started a process in the view of taking a majority stake in the Chinese company SUPOR.
In China, SUPOR is the largest cookware manufacturer and the n(degree)4 company in the small electrical appliance business with in particular strong positions in rice cookers.
The Company has been created in 1994 and has experienced since then a sustainable and constant growth, mainly linked to the very fast development of the Chinese domestic market. SUPOR's success is also based on its strong brand recognition all over the country, where it is present in all ...