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Article: Sara Lee Food & Beverage Names TBWA\Chiat\Day, Los Angeles, as Advertising Agency of Record for Hillshire Farm Brand.
- Article from:
- Business Wire
- Article date:
- August 16, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage announced today that it has selected TBWA\Chiat\Day, Los Angeles, as its advertising agency of record for the Hillshire Farm brand. With this change, TBWA\Chiat\Day will become the advertising agency of record for several brands under Sara Lee Food & Beverage including Jimmy Dean, Ball Park, Sara Lee and Senseo.
TBWA\Chiat\Day will assist in strategic development and execution of advertising in the United States for Hillshire Farm brand products, including lunchmeats, sausages and other meat products.
"We are looking forward to a creative partnership with TBWA\Chiat\Day to encompass the spectrum of our ...