|
|
Article: Technomic and Global Market Insite to Provide Enhanced Syndicated Consumer Research on Restaurants.
- Article from:
- Business Wire
- Article date:
- August 16, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
CHICAGO -- Technomic has entered into a strategic partnership with global market intelligence leader GMI (Global Market Insite, Inc.). The move supports Technomic's ongoing development of its syndicated consumer research program ROOT (Restaurant Occasions Ongoing Tracking). The ROOT program is unique in the food industry in that it provides in-depth insights and analysis on how consumers choose the restaurants they visit.
In conjunction with the agreement, Technomic's Director of Consumer Research, Michael Allenson, will join GMI as Vice President, Syndicated Research. "While Michael will be leaving the Technomic team, we look forward to continuing our ...