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Article: Input sought on Rose Bowl plans for renovation.(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- July 31, 2006
- Author:
CopyrightCOPYRIGHT 2006 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Would your company be willing to spend $75,500 a year for a luxury suite at a renovated Rose Bowl? How about $60,000? Or if that's way out of your league, how about $2,500 for outdoor club seating?
The operators of Pasadena's famed Rose Bowl would like to know.
As they embark on a master plan for renovating the massive landmark stadium, Rose Bowl officials are now canvassing businesses throughout L.A. County to find out just how much they would be willing to fork over for premium seating.
"We're trying to find out the marketplace demand for premium seating because, ultimately, that will determine how much incremental revenue we can expect from ...