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Article: Luxury Consumer Confidence Plummets in Second Quarter; Continuing Worry About World Turmoil and Growing Doubts About Financial Direction of the Country Leads to 14 Point Drop in Luxury Consumption Index, Reports Unity Marketing.
- Article from:
- Business Wire
- Article date:
- August 18, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STEVENS, Pa. -- Luxury consumers' confidence plummeted during the second quarter 2006, dropping 14 points down to 99.2 from a high of 113.2 at the close of the first quarter. This follows two consecutive quarters of rising luxury consumer confidence. The index is based upon the results of a survey of over 1,000 luxury consumers (average income $147.9k) conducted in July 2006.
"All values used to calculate the Luxury Consumption Index dropped sharply in Unity's most recent Luxury Tracking survey," explains Pam Danziger, president of Unity Marketing and author of the soon to be published Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping ...