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Article: FASTSIGNS Asks, What is a Full Color Picture Worth?; More than a Thousand Words.
- Article from:
- Business Wire
- Article date:
- August 18, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAROLLTON, Texas -- If a picture is worth a thousand words, what is a full color picture worth? Even more, according to a research study on the power of full color graphics used in signs and graphics.
"Using full color graphics on a sign creates the highest awareness of all sign categories, according to a 3M(TM) marketing study on visual merchandising," said Gary Salomon, chief executive officer of FASTSIGNS International, Inc., a sign and graphics franchisor.
When full color is combined with the use of a photograph in advertising, the impact is even more powerful, according to Salomon, whose company has more than 400 U.S. locations and nearly 500 ...