Article: SUBWAY PREPAID CARD WILL GO NATIONWIDE.(marketing of Subway Restaurants)(Brief article)

The Subway restaurant chain plans to expand its gift card program nationwide in October and add a rewards feature to all cards, spokesperson Ned Daley tells CardLine. The gift card program "is scattered across the country" now but the chain plans to make it available nationwide prior to the holiday season, Daley says. He says cardholders use the card to make purchases, earn rewards for spending, and receive special incentives based on purchasing history. The card is available in $5 to $100 denominations. A cardholder who registers their card can check their balance, account history and transfer balances from several cards onto one card. Subway sends promotions to ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!