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Article: SUBWAY PREPAID CARD WILL GO NATIONWIDE.(marketing of Subway Restaurants)(Brief article)
- Article from:
- Cardline
- Article date:
- August 18, 2006
CopyrightCOPYRIGHT 2006 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Subway restaurant chain plans to expand its gift card program nationwide in October and add a rewards feature to all cards, spokesperson Ned Daley tells CardLine. The gift card program "is scattered across the country" now but the chain plans to make it available nationwide prior to the holiday season, Daley says. He says cardholders use the card to make purchases, earn rewards for spending, and receive special incentives based on purchasing history. The card is available in $5 to $100 denominations. A cardholder who registers their card can check their balance, account history and transfer balances from several cards onto one card. Subway sends promotions to ...
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