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Article: Group Publishers' Report--Ad Pages We Track Increase 2.31% YTD.
- Article from:
- Min's B to B
- Article date:
- August 21, 2006
CopyrightCOPYRIGHT 2006 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The first half of 2006 group publishers' report, presented exclusively by IMS/The Auditor and min's b2b, slightly contradicts those pallbearers of print who would declare the death of traditional print advertising. More on that later in the piece.
Below you'll see a chart listing the top B2B group publishers. These 20 giants in the industry represent 166,039 ad pages and are a good gauge of the ad page market. Although the chart itself shows a modest .32% increase in ad pages, companies in this chart saw an overall decline. The increase seen here is due to the addition of titles to the group publishers' report that were not previously followed.
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