Article: Merry Maddenoliday! EA's Madden NFL 07 Hits Store Shelves Today; Best-Selling Franchise From EA SPORTS Launches on Eight Consoles; Revamps Running Game and Introduces New NFL Superstar: Hall of Fame.

REDWOOD CITY, Calif. -- Electronic Arts (Nasdaq:ERTS) announced that Madden NFL 07, the newest iteration of the EA SPORTS(TM) best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is in stores everywhere today. Madden NFL 07 continues to lead with innovation and gameplay by reinventing the running game with the all-new Lead Blocker Control and the new highlight stick so you can run like the real players run. NFL Superstar: Hall of Fame mode comes to Madden NFL 07 this year, where you can live the life of an NFL Superstar.

Madden NFL 06, since its launch, has sold more than 6.5 million copies(1), and was the #1 selling ...

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