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Article: Sara Lee Food & Beverage Launches ''The Joy of Eating'' Marketing Campaign to Promote Signature Brand; Multi-Media Campaign Engages Consumers by Connecting Food, Families, Friends and Fun.
- Article from:
- Business Wire
- Article date:
- August 22, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DOWNERS GROVE, Ill. -- Sara Lee Food & Beverage is celebrating "The Joy of Eating" with a multi-media advertising campaign introduced this week, the first time the company has advertised its signature Sara Lee brand of breads, deli meats, cheeses and desserts under one comprehensive platform. The campaign, which celebrates the vital and enjoyable emotional connection food plays in people's lives, will launch with television advertisements and thejoyofeating.com web site and will be incorporated into all of the Sara Lee brand's marketing programs.
"The Joy of Eating demonstrates Sara Lee's commitment to ignite a movement to bring joy back to meal and snack time," ...