Articles > Popular publications > PR Newswire press releases > April-June 1994 > Thursday, April 7

Article: BUCKEYE COMMUNICATIONS AND THE NEW YORK BOTANICAL GARDEN ENTER INTO AGREEMENTS FOR DIRECT RESPONSE MARKETING OF NEW YORK BOTANICAL GARDEN PRODUCTS AND LICENSING OF NEW YORK BOTANICAL GARDEN TRADEMARKS

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PR Newswire
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April 7, 1994
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NEW YORK, April 7 /PRNewswire/ -- Buckeye Communications, Inc., (NASDAQ: BKCI), and The New York Botanical Garden, internationally recognized for its horticultural excellence, educational programs, and scientific research, announced today that they have entered into licensing agreements that grant Buckeye the exclusive worldwide right to market NYBG Products from the NYBG Library's collections and archives in direct response channels of distribution and to source and manage third party licensing opportunities on behalf of NYBG. 
The agreements are a by-product of the parties' prior consulting relationship whereby Buckeye developed an integrated marketing and merchandising ...

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